Hanlon Marketing

Why Would You Need Help To Market Your Business?

Marketing is a significant part of every business, large or small, how you create, communicate and deliver value to customers and manage customer expectations.
Marketing includes how you treat your customers whilst they are with you, how they find out what you have to offer, and the message they pass on to others about how you’ve helped them.
It’s how you show who you are, why you do what you do, and why customers want to work with you.
Marketing tells your story.

WHAT DOES MARKETING DO FOR YOUR BUSINESS?

It's how you explain what you do to the people you want to attract
It's how you show your target customer how your product or service solves their problem
It's your way of communicating the benefits of your product or service
By showing you understand what your customer wants
It's how you grow your business
It tells your story

What Marketing Help Would You Like?

MARKETING AUDIT

For existing businesses, what are your objectives? what are you doing now to market your business? Who are you attracting? What processes are in place?

FULL STRATEGY CREATION

Marketing audit, Target client identification, objective setting, brand review, marketing channel review, content review, agree direction and create tactical plan with analysis processes to measure success.

TRAINING

Identifying your target customer: How to engage your target customer on social media, Networking success, Marketing team mentoring, Bite sized marketing - practical help as and when you need it.

Who Am I?

Hi, I’m Amanda Hanlon; I’m a Chartered Marketer and Fellow of the Chartered Institute of Marketing. I have over 25 years of marketing experience, having worked in various industries, including Aviation/ Airports, Banking, Law, Insurance, Financial Services, Tech and Manufacturing. I have also worked with Charities, Nutrition, Aesthetics, Photography, and Retail clients. My values are focused on honesty, hard work and constant learning; this enables me to offer innovative, common-sense solutions to help you grow your business. I work closely with you to understand and interpret your business objectives into productive marketing activities. I provide the strategy and can deliver on your behalf, implementing the plan for you. I am passionate about helping businesses create a brand that means something to them and an image they are proud of. Then show them how to use it so it works for them. I live in Southport, and need to see the sea and a horizon regularly for my own sanity! I’m married with a daughter and two cats and a dog. I love being creative, from glass fusing and silversmithing to quilting and bag making. I’m also a bit obsessed with stationery.

contact me

How I Have Helped Others

Strategy Planning

Aligning the marketing strategy with Business objectives, working closely with decision makers to define the marketing priorities and target customer profiles.

Branding / Rebranding

Naming, brand identity, brand voice and brand guidelines, full literature suite creation, embedding brand across all channels both online including website and social media, and offline. Location branding and supporting merchandise.

Budget Management And Mentoring

Working with small to £1m plus marketing budgets.
Supporting Marketing Managers and team members at all levels, to create and deliver their plans, career support and mentoring.

Promotional

Producing adverts for tv, radio, newspaper and billboard. Management of exhibition stand design, build and client facing presentation. Conference speaker and speaker support. Networking and networking support.

Brand Envoy

Representing brands and a city at overseas International conferences, and on a Premiership Football pre season tour. Creating promotional video content to attract an International Conference to a city featuring VIP key stakeholders.

Event Management

Delivery of a full range of events, from dinner in Tommy Shelby’s Parlour at Arley Hall, to a plane pull on the runway at an airport, and many promotional campaigns in between.

Customer Journey

Ensuring the contact points from client attraction through the whole lifecycle are consistent, professional and customer friendly.

Customer Feedback

Identifying the voice of the customer, through client interview, client survey and VIP Customer boards.

Charity

Delivering high value fundraising programmes for high profile charities. Including event management and collection mechanisms.

I had the pleasure of working with Amanda on a client project over a period of 9 months.
Amanda is everything you want in a marketing consultant and 'do-er'. She's got great ideas, she has a strategic brain, she's a great copywriter, and she knows her way around just about every digital marketing platform there is.

Amanda is a true asset to the businesses she supports - organised, efficient, and reliable. If she says she'll do something she will, and she'll do it well. A breath of fresh air, always with a smile on her face. I can't recommend Amanda and her services enough. Lindsey – Sales and Marketing Consultant